Business transformation, AI & vibecoding
Business transformation, augmented by AI.
I help mid-to-large organizations turn ambitious AI and digital roadmaps into real operating-model change — across strategy, processes, data, tooling and the teams that have to run it. Hands-on. Vibecoded where it makes sense. Measured at every step.
42%
From strategy to results
Three layers I work across.
Most organizations don't lack ideas — they lack a system that turns ideas into shipped, measured work. I plug into all three layers.
1
Strategy that holds up under load
Clarity on audience, value and operating model — for any function, not just marketing. Channels and processes that make sense. A plan your team can actually run.
2
Data and measurement that don't lie
Solid data foundations, end-to-end visibility and visual reporting so the whole org decides on evidence, not anecdote.
3
Team effectiveness, augmented by AI
Practical coaching, vibecoded internal tools, and AI workflows that raise the bar on execution, quality and speed across functions.
15 years in the trenches
100+ consulting engagements
50+ professionals coached
From SMB to Fortune 500
B2B and B2C, EU and global
What's happening now
Belgian top companies are already putting AI agents to work.
From Odoo and Sortlist to Euro Register, Ritchie, Melexis and Belfius — De Tijd (May 2026) documents how AI agents inside Belgian companies aren't just answering questions but autonomously pursuing goals: processing documents, scoring leads, generating bookkeeping, fulfilling customer orders. The distinction is fundamental: a chatbot answers a question, an agent receives an objective. At Sortlist, the planned developer budget has been partly converted into a token budget.
Source: Maxime Samain (2026) — De Tijd
“In a few years' time, companies will have a payroll budget and a token budget. Whoever doesn't understand what's at stake right now will end up at the back of the peloton.”
€1.2M
projected agent-driven savings at Euro Register (year 1)
~⅓
of customer queries at Odoo already handled by AI
6+
Belgian top companies already running agents
What's new
AI, vibecoding & business transformation.
I'm spending most of my time today building AI-augmented operations — automating the boring 40%, shipping custom internal tools in days instead of quarters, and helping leadership teams turn AI from a buzzword into a P&L line.
What I'm building nowClaude
Microsoft 365
GitHub
HubSpot
Supabase
Next.js
Vercel
What clients say.
With over a decade of experience in the digital agency realm, Mathieu possesses an unparalleled understanding of the digital marketing landscape. He excels at guiding digital marketers to surpass their current capabilities, skillfully navigating them beyond their comfort zones.
Isabel Van Ruyskensvelde
Founder, T-Shaped Academy
Mathieu has delivered great results for our business, due to his great competence in 'understand before being understood'. His true interest in our category, business and objectives combined with his deep knowledge made a real difference.
Fabian Gelderblom
Commercial & Marketing Director
Stuck strategy, messy operations, or an AI initiative that needs to land?
Let's talk for 30 minutes. Worst case, you leave with a sharper map.